Public Libraries Evaluation Network Hub

Demographics and Use Insights

The Demographics and Use Insights show the library’s overall statistics in terms of program engagement, attendance, use of facilities and demographics.


Respondents are asked about their frequency of library use, whether they engaged with library facilities, services and events; and several questions about their demographics and identity. This helps libraries to understand the communities they serve, filter usage by demographics, identify links between use and outcomes, and identify gaps in their reach and opportunities for broader and deeper engagement.

Example survey question
Example Demographic and Use Insights survey question
Example PLEN Dashboard insight
Example PLEN Dashboard insight – Demographics and Use
Example reporting use-cases
  • Compare library usage year-on-year internally and with the network
  • Identify improvements in the diversity of demographics reached
  • Understand usage type and frequency by demographic characteristic
  • Show links between library use and outcomes

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